3x reply rate. SDR hours redirected to closing.

The challenge

Priya Mehta leads RevOps at Ironpath, a consulting firm that helps mid-market B2B companies optimize their go-to-market operations. Ironpath's clients all faced the same underlying issue: their inbound processes were designed for lead capture, not reply management.

"Every client we worked with had the same gap," Priya said. "They'd invested in their outbound motion — sequences, tooling, SDR headcount. But the inbound replies were an afterthought. Someone replies on a Tuesday, a rep sees it Friday, by then the prospect has moved on."

Deploying at the consultancy level

Ironpath evaluated Enrola for their own GTM process first, then deployed it for four clients in parallel. The multi-account setup in Enrola's Growth plan let them configure separate ICP profiles per client while managing everything from a single dashboard.

"Our SDR team was burning time triaging inbox noise. Enrola's ICP scoring means they only touch threads worth working. Response rate on Enrola-surfaced threads is 3x our cold-email baseline."

The ICP scoring particularly resonated with Ironpath's methodology. "Most of our clients have ICP definitions sitting in a CRM field that nobody actually references during triage. Enrola operationalizes that ICP definition — it's the only tool we've found that actually uses the HubSpot company data during follow-up prioritization."

Results across the stack

Across Ironpath's four Enrola deployments, Enrola-surfaced threads consistently outperform cold outbound sequences in reply rate. The 3x figure holds across client accounts despite different industries and ICP definitions.

Draft approval rates are high — Ironpath reports ~80% of Enrola drafts approved with minor or no edits. "The context-reading is good. It doesn't sound like a robot following up. It reads the thread and continues the conversation, which is what a senior rep would do."