23 stalled threads. 6 demos. 10 days.

The problem

Ryan Forsythe joined Stormveil Analytics as Head of Sales in early 2024 and inherited a 40-person sales team with a strong inbound motion — and a chronically unworked inbox. "We were generating good inbound volume from our content. But we didn't have a reliable process for what happened after someone replied. The reps were drowning in other work."

An audit revealed 90 inbound replies that had received no follow-up within 10 days. Some were clearly noise. But many weren't. "I could see mid-market analytics buyers asking real questions about pricing and implementation. Pipeline sitting there, untouched."

Why Enrola

Ryan had tried adding an SDR headcount to handle the triage, but the volume was inconsistent — quiet weeks meant the SDR was idle, busy weeks meant they fell behind. "The problem wasn't effort. It was that the inbox is a terrible system for a follow-up workflow. You need something that watches it continuously."

Stormveil connected Enrola to their Gmail workspace and HubSpot in March 2024. Onboarding took one afternoon.

What happened

Within 48 hours, Enrola had surfaced 23 high-ICP threads from the backlog — threads scoring 70+ on Stormveil's ICP criteria (VP/Director title, 50–500 employee company, analytics or data-adjacent industry). For each, it generated a contextual follow-up referencing the prospect's original question.

"We had 90 inbound replies sitting unworked. Enrola found 23 high-fit threads, drafted follow-ups for all of them, and 6 became demos within 10 days. I didn't even know that pipeline existed."

The reps reviewed and approved 19 of the 23 drafts with minor edits. Six of the prospects replied and booked demos within 10 days. Two more replied with "not right now" — but at least Stormveil knew.

Ongoing results

Stormveil is now on the Growth plan. Enrola processes their ongoing inbox continuously — new stalled threads surface in the queue within 48 hours, and reps handle them alongside their normal workload. The SDR headcount was reallocated to outbound, where they can apply relationship judgment.

Reply rate on Enrola-surfaced threads is 4.1x their previous cold-email baseline. "That's not a fair comparison since these are warm inbound replies — but it tells you how much signal was being left untouched."